Jeep website to document the build and adventures of a trail Jeep and rock crawler.
The website features product installations, product reviews and recommendations, event recaps and Jeep enthusiast content. The website design was derived from a desire to have an image heavy website. However, page load and site performance was a top priority. By leveraging progressive image loaders, a CDN (content delivery network) and modern image compression the main design objective was achieved. This was a fun site to build and the branding was interesting too. Since the logo not only labels the website, it’s branded on the Jeep and other swag as well.
Logo, Website Design, Content strategy