Lipton: Ask for Fresh

When people say tea, they’re asking for Lipton. The smooth, refreshing taste of Lipton Fresh Brewed Iced Tea sets consumer expectation for what tea should be. And when restaurant owners see that Lipton is the brand that’s on their customers’ lips, they’ll understand the value of putting it on their menu too. To share Fresh Brewed Iced Tea with customers, the Lipton Fresh Air Hour gave conference attendees a breath of fresh air with tea-infused cocktails and a hot air balloon ride with views of Las Vegas.

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