My preferred process now is UX sketching.
I’ve found this works well for client presentations and quickly uncovering visual solves for composition and hierarchy on websites. My favorite thing about the UX sketch is it looks like it’s a part of the creative process. It’s better than boxes and squares on a page – which most clients don’t understand anyway.
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My wife found this recipe. It was excellent so I thought I would share it with everyone. We have been exploring new recipes for my slow carb diet. The lettuce we picked up at the store was very fresh, and made for a great light dinner. I highly recommend it.
Yield: 6 Servings
Prep time: 25 min
1-1/2 pounds boneless skinless chicken breasts, cubed
1 tablespoon plus 1-1/2 teaspoons peanut oil, divided
3/4 cup chopped fresh mushrooms
1 can (8 ounces) water chestnuts, drained and diced
1 tablespoon minced fresh ginger root
2 tablespoons rice vinegar
2 tablespoons reduced-sodium teriyaki sauce
1 tablespoon reduced-sodium soy sauce
1/2 teaspoon garlic powder
1/4 teaspoon crushed red pepper flakes
1-1/2 cups shredded carrots
1/2 cup julienned green onions
12 Bibb or Boston lettuce leaves
1/3 cup sliced almonds, toasted
In a large nonstick skillet coated with cooking spray, cook chicken in 1 tablespoon oil for 3 minutes; drain. Add the mushrooms, water chestnuts and ginger; cook 4-6 minutes longer or until chicken is no longer pink. Drain and set aside.
In a small bowl, whisk the vinegar, teriyaki sauce, soy sauce, garlic powder, red pepper flakes and remaining oil. Stir in the carrots, onions and chicken mixture.
Spoon onto lettuce leaves; sprinkle with almonds. If desired, fold sides of lettuce over filling and roll up. Yield: 6 servings.
Nutritional Facts 2 wraps equals 230 calories, 9 g fat (2 g saturated fat), 63 mg cholesterol, 278 mg sodium, 12 g carbohydrate, 3 g fiber, 26 g protein. Diabetic Exchanges: 3 lean meat, 2 vegetable, 1 fat.
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The legalese that accompanies American products crack me up. I purchased a sheet of plywood and found this on the backside. It’s odd how California is leading the charge and by simply tag, “in the state of California” satisfies the legal issue. Our culture is humorous.
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This video was produced by Saul Bass to pitch the brand executives the Bell System logo redesign. The first 13 minutes of the video provide a great primer on identity design. The actual pitch starts around 13:00. I really appreciate how Bass presents his work and explains why he made the choices he did. He briefly goes through options that didn’t work and why. It’s no wonder the executives purchased his work as it was originally presented.
Saul Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 “bell” logo that was ubiquitous for a decade, but also, upon the divestiture of AT&T, he designed the original “death star” logo, unveiled in 1984.
One reason for this bell logo’s ubiquity? That redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered:
This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms. But a great many were—including, most memorably, the telephone vans and hardhat designs of the 1970s. He designed down to the details, showcasing in this film a myriad of ideas, right down to the yellow pages book designs, cufflinks for executives, and flags.
Bass’ other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int’l, and many more. Bass’ design for AT&T was the foundation for the logo that the company has today, redesigned in 2005 by Interbrand.
Produced by Saul Bass
Footage courtesy of AT&T Archives and History Center, Warren, NJ
For more from the AT&T Archives, visit http://techchannel.att.com/archives