The Background on the Project

Vision Media Group operates two radio stations in Springfield, MO; 99 Hit FM and KADI 1340 AM. They have a team of outside sales representatives that pitch their product and services to the community at large. 99 Hit FM plays new Christian music and has a large listening audience in southwest Missouri. KADI 1340 AM is a sports/talk station that features The Dave Ramsey Show and The Laura Ingraham Show.

The Challenge

Their business cards were getting lost in the sea of other cards. They needed something memorable and could even function as a conversation starter.

The Solution

The sales department will embrace a spy theme. This will be brought to life by an illustration of each individual and mini spy dossier on the front of the card. The copy on the card will reinforce the concept with information like the agents name, a special ability, their weapon of choice and an alias—which is their real name. The back of the card will have all the usual contact information, but in order to bring the culture of the sales department to life, it has quick fact list. This is comprised of a favorite buzzword, favorite movie, best day of the week and preferred disguise.

The Result

Vision Media Group’s clients now keep their sales representative’s business card and recognize them when they walk through their door. It works as a conversation starter and the project is dubbed a success. What was once a boring piece of paper that often gets filed in the trash is now a creative sales tool.